Prom transfer is an online payment service where the buyer pays for the order at Prom.ua, and the seller receives the money only after the product is in the buyer's hands. For the buyer, this guarantees that he will not be cheated, and he also saves on reverse cash transfers. The seller does not require any prepayment on the order, too. This is an important strategic task for the company in developing its fintech direction.

Aims

Launch Prom transfer. Make it the most popular online payment on Prom.ua.

<aside> 👨‍💻 My Role As a UI/UX designer, I have created CJM, designed interface prototypes, and participated in their testing. Was a member of the creative team creating naming and branding

</aside>

Key learnings

• Between the complex and the simple, people always choose the familiar. The buyer is used to extra pay for the delivery only to have the possibility to examine the product before payment. We need a compelling benefit to change that habit.
• Paying for purchases online is still scary. Many respondents avoid services that require their payment card details.
• Nobody reads the text. Prom transfer is associated with similar online payments on other marketplaces. The user seeks to carry over his previous experience and wants to avoid going into details.
• People and interactions are more important than processes and tools. Something is bound to go wrong in the project, such as a sudden change in a service's name.

Process

We held a creative session and devised several name options for future online payment. The central insight is that we want to use the power of the Prom.ua brand. Several winning titles have been selected for testing in in-depth interviews.

Customer journey map

I build CJM to move from business logic to the interface. I define the points of contact between the user and the service and note possible barriers to interaction.

View full-size or on Miro

Prototyping

I created a detailed clickable interface prototype for the seller and the buyer's role. To test the naming, I make a copy of the interface for each variant of the service name.